Your message will be adapted to your medium of choice and your intended target market.

In common practice, we've determined that many people read in a diagonal pattern on computer screens (Internet) due to time constraints, a lack of patience for in-depth, on screen reading or simply because it's hard on the eyes; often bypassing important information. If your message is to to produce the desired effect, the method used should be both dynamic and punchy; designed to deliver the essence of your message at a glance.

Similarly, a news report or story wooldn't use the same copywriting style in a magazine as in a daily tabloid. Life expectancy of a news story varies with the medium used to deliver it, its tone, its intended audience and of course, timing and design.

Copywriting style must intimately relate to the specifics of its target market, including ethnic and socio-economic considerations, religious convictions and practices, education, interests, personal and professional orientation, geography, age group, sex, tastes and preferences, consumer and reading habits, etc.

An adapted promotional text is dynamic; written for a specific audience and medium. It hits the target audience with determination, overpowering and tenderly seducing it to convince, motivate and decide its reader to act.

Quality Control

Our methodology uses 3 verification exercises, including an oral reading, before final revision of a document.

We'll adapt your text from the language of Molière to that of Shakespeare, or from English to French (French --- > English ---> French).