Michel A. Di Iorio,
Publisher
Titre - Les Mots Justes
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Copywriting
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Adaptation
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Who Are We?
Michel A. Di Iorio
Founding Editor

Michel A. Di Iorio, founding editor of 'LES MOTS JUSTES / THE WRITE WORDS' and Club Black Label, cumulates more than 25 years of experience in oral and written communication, having provided counsel and expertise in commercial ventures, political arenas and private venues alike.

Having provided the benefit of his experience and talent to a varied and distinguished clientèle, he now offers a professional, vanguard service to his growing client-base through his family of Web Estates.

He has since adapted his services to the Web and added a complete Web hosting solution to better serve an evolving clientèle in need of accessible cutting edge solutions.

Day to day business has shown that there is a pressing need for reliable and current information on the practice and administration of Web marketing. He responded by creating the notorious 'CLUB_BLACK_LABEL', a membership site offering privileged access and resale rights to a humongous vault filled to the brim with infoproducts and specialized webmaster's tools for lovers of the written word, as well as infopreneurs.

Wishing to simplify the establishment and administration of their virtual businesses, numerous clients flock to join 'CLUB_BLACK_LABEL' to take advantage of the numerous scripts, ebooks/digital reports, software, utilities and other top notch resources offered through membership in the club. Since his Web hosting clients also required specialized tools and ressources, he increased the size of the vault to respond to the demand.

An acknowleged visionary, Michel A. Di Iorio has distinguished himself among his competitors through innovation, specialization and the quality of his personalized service, specially adapted to the needs of a changing marketplace in the throes of technological evolution. A native Quebecer, he fully understands the political stakes and linguistic challenges of doing business in his native province, and Canada.

Professional Career - some notable achievements...

A very forceful and effective communicator, his counsel is sought by a select clientèle. Seventeen years in combined emergency services, and a fluent pen, earn him a chair on a dozen discussion commitees, project selection boards, administrative boards and commitees of various business associations and chambers of commerce. His role as a director of communications/publicist places him at the forefront of several popular causes, earning him the admiration of his peers and the respect of his adversaries.

1981 - He heads up the communications portfolio for the Emergency Medical Technician's Association of Québec (E.M.TA.Q.), of which he is a member, and accepts the job of editing and publishing the association's periodical newsletter; highly controversial at the time for its audacity and opinionated editorial.

1983 - His communication skills are put to the test when he is challenged to write and deliver, in an official public forum, E.M.T.A.Q.'s official position on a highly publicized and controversial debate - the maintenance or replacement of the Montreal Police Department Ambulance Squads by professional ambulance personnel and standardized, well-equipped ambulance vehicles. His exposé eloquently delivers the views and recommendations of the association's membership. His argument is retained by the commission of enquiry, effectively contributing to the eventual replacement of police ambulance squads in Québec with qualified ambulance personnel. An indirect result of this initiative is an amendment requiring mandatory professional training and certification for all ambulance personnel based in Québec.

1987 - Months after suffering a crippling work-related accident, he launches a business career and operates, over a period of four years, an advertizing consulting firm; creating, one by one, eight distinctive divisions that come to form the nucleus of his network of complementary services.

1989 - Provincial elections: he is appointed to take charge of public communications and political speeches for an aspiring deputy in a hotly disputed electoral constituency. His pen seduces the readership and local media, offering his candidate vastly superior media coverage than than that obtained by his illustrious counterpart, to a ratio of 5:1 - Victory is thereby assured!

1990 - He is appointed director of communications and publicist in charge of the communication portfolio of the annual Saint Eustache trade fair known as 'EXPO-RUCHE 90'. Strategic media coverage combine with high quality trade exhibits to attract more than 30,000 visitors from the four corners of the province - a first for the region of Saint Eustache.

1998 - Within the framework of a popular festival in the Magdalen Islands, he is approached to write the text and dialogue for a series of fifteen interconnected radio commercials. This experience awakens a taste for script writing. He controls the communication and promotional campaigns for the festival, drawing record crowds. Immediately following this period, his poetry is published in both official languages of Canada. He then begins to study the principles of Web marketing.

2000 - Within structures offered by the newer technologies, he launches a specialized language service on the Web, selecting and registering 'The Write Words / Les Mots Justes as his trademark and company name. Within that framework, he offers copywriting and translation services online. To help him better adapt his traditional services to the Web, he completes 1600 hours of additional training and is awarded a graduate diploma, recognizing him as a certified e-commerce agent.

2001 - His pen is sollicited to write romantic text for individuals in search of a modern day 'Cyrano de Bergerac' who was renouned for his seductive rhetoric. Meanwhile, the demand for his translation and adaptation skills multiplies. A native Quebecer, he welcomes the international marketplace, providing professional services to a rapidly expanding client base.

2004 - His expertise in Web marketing is increasingly sollicited by clients in need of specialized tools and information. He experiments with joint ventures and a few joint projects, though maintaining a strategic distance between his competitors and his own commercial ventures.

2005 - He launches 'CLUB BLACK LABEL' and through his club membership, offers privileged access to thousands of scripts, ebooks, software and other specialized resources for a nominal membership fee.

2007 - He launches a satellite office in the Lachine Plaza, located at 2905 Notre Dame Street. This context provides a comfortable setting in which to meet local clients. Furthermore, his specialized services complement the already interesting array of services provided through Maximumedia; a family-run commercial printing venture.

  • To his personal credit - numerous published texts

  • To ' Cyrano's ' credit... a loyal and grateful client base.
Our Company Profile
«Our success is based on yours!»
Our Origins
An Effective Methodology

Born from a passion for reading and writing, The Write Words ™ has evolved from the philosophy that a professional copywriting service generally enjoys the same level of success as that of her clients. This simple truth is our pledge to your success.

To offer the finest level of service available, Michel A. Di Iorio, founder of the company, has surrounded himself with specialists in complementary and associated technical disciplines. The members of this team form a winning combination for you as well as for The Write Words.

To best address the ever-growing needs and expectations of clients in search of a winning solution, The Write Words has adopted a quality suite of sophisticated analytical tools as well as strict deployment guidelines.

Our projects undergo methodological analysis and testing by our team of professionals to ensure optimal functionality. Project management is based on client satisfaction, as demonstrated by our commitment to the delivery of a reliable product. To this end, we keep abreast of new and emerging technologies through continuing education.

Multidisciplinary Services E-commerce
  • Programming
  • Ggraphic Design
  • Design and Web Intégration
  • Public Edition
  • Project Management
  • Copywriting
  • Translation
  • Text Adaptation
  • Text Revision
  • Advertizing and Promotion
  • Instructors
  • Customer Service
  • Membership Club (Club Blacklabel) (Resources for Webmasters)
  • Website design, transactional and secure, template sites
  • User authentication using password protected directories, available if required;
  • Encryption of sensitive data available (Blowfish);
  • Conception, development and integration of content and products for the Internet;
  • Website visitor statistics available;
  • Development and intergration of on-location, tailored training programs to met your needs.
What We Can Do for You A Structured Approach
We can write and/or translate your technical, promotional, corporate and artistic text and documents; your story or biography, adventures, research and other works, using your medium of choice; whether in the language of Shakespeare or of Molière, and adapt them to your medium of choice.
We would like to consult with you in order to better :
Identify your company, organization or project, its objectives, your network of partners, as well as your targetted customers
If you're 'connected' to the notion of future in the now, we can offer you a virtual window on the changing marketplace - we believe it's the equivalent of having an 'open for business' shingle on the whole world, offering a privileged vantage point to study the changing economy of the new millenium, via the World Wide Web. This allows our clients to adapt to rapidly changing trends in real time.
Understand and evaluate your present use of Information Technologies, identify the publicity and promotions you regularly commit to as well as evaluate their effect on your business
Mesure with you the relevance and effectiveness of Information technology for continued success in the virtual business world of today
From design to delivery, we can provide you with a Website that flatters your image and serves your client. If you prefer, we can even provide you with a professionally designed template site.
Center the objective of your Web presence around your mission, your business plan and of course, your success

Samples of sites managed by our Web Services

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

English version l Home l Site Plan l News l Bio l How to Reach Us l Copywriting l Translation l Adaptation l
Revision
l To Place Order l Memberships and Subscriptions l Club BlackLabel l Divisions l Le Bar du juste
 
Les Mots Justes - The Write Words - © 2000 - 2008.
All Rights Reserved Worldwide
All Requests Should Be Forwarded To:  
info@les-mots-justes.net
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© 2000 - 2008