Im, H., & Ha, S. (2011). Shopping enjoyment and store shopping modes: The moderating influence of chronic time pressure. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 2(1), 85-104. & Johnson, K.P.K. (2007). (2013). It requires taking different approaches to collect information, such as online and offline surveys, in-depth customer interviews, consumer reviews, focus groups, sales records and your employees’ feedback. (2014). International Journal of Retail & Distribution Management. Wu have led several research projects in order to understand online co-design community-driven innovations and community-generated retail environments. & Wu, J. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 7(1), 75-97. (2018). About the writer: Emma Miller is a Sydney-based writer with a degree in marketing. Ha, Y., & Im, H. (2014). However, both these types of analyses share a common goal – to help you understand the industry you’re about to enter. Emotional loyalty and share of wallet: A contingency approach.Journal of Retailing and Consumer Services, 17(5), 333-339. Wu, J., Kim, A. Imagination + life: Wang Yiyang’s design core, in J. Wu, (Ed.) Her work has been published in several SSCI-indexed, international refereed journals including Journal of Fashion Marketing and Management, Management Decision, and International Journal of Market Research. Clothing & Textiles Research Journal, 29(1), 67-82. Retailing today is operated at a global level in nearly every aspect, from product development, human recourses, sourcing, to distribution. Journal of Human Sciences and Extension, 2(1), 90-101. Wu, J. Kim’s research has been recognized as Best Paper/ Paper of Distinction at Global Marketing Conference (2012, 2014), International Textile and Apparel Association (2007, 2008, 2010), and American Collegiate Retailing Association (2005, 2008, 2011). Delong, M., Bao, M., Wu, J., Chao, H., & Li, M. (2004). © 2020 RetailNext, Inc. All rights reserved. (2009). As a point of focus on a specific and important geographical and cultural case, Wu’s research on Chinese consumers’ fashion choices and their reciprocal influences on fashion design and distribution at a global level extends and is integral to her research on retailing and design. Berg Publishers. Thus, researchers in this field accordingly need to adopt a global vision. Journal of Research in Interactive Marketing, 6(3), 215-232. Here, you can apply the SWOT (strengths, weaknesses, opportunities, threats) approach. They simultaneously provide a new approach to retailing that is characterized by user-created product offerings and retail environments. In general, her research interests revolve around consumer behavior and strategic retailing management. Wu, J., Kang, J.Y., Damminga, C.B., Kim, H-Y. For the retail firm: To have an appealing and no-nonsense front-end, in order to create customer sustained preference towards the shop (financially translated to a steady cash-flow) and profitability through an achieved higher gross margin. & Chen, Y. Find a way to maximize your strengths and opportunities, as well as to reduce your weaknesses and threats. Oxford: Berg Publishers (Blind peer reviewed, 256 pages). International Journal of Retailing and Distribution, 42(5), Visual Perception and Information Processing Berg Fashion Library (word count: 5,065). (2012). Clothing & Textiles Research Journal, 25(4), 307-322. Use Social Media Monitoring to Generate Instant Feedback. Different types of research approaches are used for different problems. Advances in Consumer Research, 35, 507-515. Examples of research projects are: Visual information quality and its influence on consumer design evaluation, emotion, and behavioral intention, Website design and consumer engagement with the website, Selective attention of consumers in reading commercial websites. Kim, H-Y., & Kim, Y. Here are some of the most effective market research tools. P: 612-624-1717 | E:, General Information Journal of Retailing and Consumer Services, 15(5), 410-419. Making fashion in multiple Chinas. Receptivity to advertising messages and desired shopping values. (2015). Publications Kim, H-Y., Lee, J., Mun, J., & Johnson, K. K. P. (2017). Journal of Fashion Marketing and Management, 10(2), 238-250. (2015). Wu, J. Janigo, K.A., Wu, J., & Delong, M. (2017). Journal of Global Fashion Marketing, 2(3), 130-138. This development could potentially revolutionize the ways of producing, promoting, and distributing products and services. Of course, this is something you don’t have to do manually. Role of web site design quality in satisfaction and word of mouth generation. (2012). Kim, H-Y., & Lee, M. (2010). (2007). Online co-design communities provide a new approach to the design process in which design is democratized and designers interconnected.